The Gaviria Palace hosted “Duchamp, Magritte, Dalí, XXth Century Revolutionaries”; the fourth exhibition in Spain by the Italian company Arthemisia. More than 180 works by different artists were loaned by Israel Museum in Jerusalem, which owns one of the most important Dadaism and Surrealism collections in the world. The visitors were guided through the exhibition in a thematical way, experiencing the connections, ruptures and innovations of avant-garde movements. Two interactive spaces were also included, recreating historical installations like Mae West´s Room in the Dali Museum, or 120 sacks of coal by Duchamp, both recreations designed by the architect Oscar Tusquets.
Acerca Comunicación was responsable for the whole communication campaign, and the Grand Opening event. We organized a succesful press conference, also the exhibition was promoted by free press nationwide. Acerca is very proud of the great attendance of guests and all of them enjoyed a lovely evening in the beautiful restores Andalusian patio in the Gaviria Palace.
Acerca Comunicación supported Arthemisia to consolidate its presence in Spain.