{"id":2041,"date":"2014-08-18T09:27:49","date_gmt":"2014-08-18T07:27:49","guid":{"rendered":"http:\/\/acercacomunicacion.es.mialias.net\/360o-communication-services\/press-officce\/"},"modified":"2023-10-02T16:41:38","modified_gmt":"2023-10-02T14:41:38","slug":"press-officce","status":"publish","type":"page","link":"https:\/\/acercacomunicacion.es\/en\/360o-communication-services\/press-officce\/","title":{"rendered":"Press officce"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"> <strong>Relations with media and influencers<\/strong> <\/h2>\n<p><span style=\"font-weight: 400;\">Acerca offers press services for cultural institutions and campaigns to disseminate projects in national and international media, managing reports, interviews and reviews.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our long experience in the cultural sector has made us a reference agency for the sector\u2019s media, with whom we maintain a very close relationship on a daily basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our work in this area is based on the following keys:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthening and binding the network of press contacts and opinion leaders: media plans and map of influencers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defining an argument to harmonise the message and have a useful working document for all team members beyond the press officer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop specialised content and a carefully crafted image.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improving the quality impact in the press by combining information, chronicle, opinion and criticism of the projects.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organising an agenda of interviews with the spokespersons to give visibility to the artistic processes and the artists beyond the dissemination of the activities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organising face-to-face meetings, focusing on quality and careful treatment of the press and critics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seeking opportunities throughout the life of the projects, beyond the premiere or launch.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Relations with media and influencers Acerca offers press services for cultural institutions and campaigns to disseminate projects in national and international media, managing reports, interviews and reviews.&nbsp; Our long experience in the cultural sector has made us a reference agency for the sector\u2019s media, with whom we maintain a very [\u2026] <\/p>\n<div class=\"clear\"><\/div>\n<p><a class=\"more_link clearfix\" href=\"https:\/\/acercacomunicacion.es\/en\/360o-communication-services\/press-officce\/\" rel=\"nofollow\">Read More &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1718,"parent":2031,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2041","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Press officce | Acerca Comunicaci\u00f3n Cultural<\/title>\n<meta name=\"description\" content=\"Relations with media and influencers Acerca offers press services for cultural institutions and campaigns to disseminate projects in national and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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