{"id":2103,"date":"2023-08-24T09:46:30","date_gmt":"2023-08-24T07:46:30","guid":{"rendered":"http:\/\/acercacomunicacion.es.mialias.net\/project\/bienal-iberoamericana-de-arquitectura-y-urbanismo\/"},"modified":"2023-10-24T14:08:31","modified_gmt":"2023-10-24T12:08:31","slug":"bienal-iberoamericana-de-arquitectura-y-urbanismo","status":"publish","type":"portfolio_item","link":"https:\/\/acercacomunicacion.es\/en\/project\/bienal-iberoamericana-de-arquitectura-y-urbanismo\/","title":{"rendered":"Ibero-American Biennal of Architecture and Urbanism (BIAU)"},"content":{"rendered":"\n

The Ibero-American Biennial of Architecture and Urbanism (BIAU)<\/a> is an initiative organised by the Spanish Government through the Ministry of Transport, Mobility and Urban Agenda (MITMA), through the Directorate General of Urban Agenda and Architecture, in collaboration with the Higher Council of Spanish Architects\u2019 Associations (CSCAE) and the Arquia Foundation. The XII BIAU, its last edition, was held with Arquine, a Mexican entity that for twenty-five years has been disseminating architectural culture through its magazine, exhibition and dissemination projects such as the MEXTR\u00d3POLI Architecture and City Festival.<\/p>\n\n\n\n

The XII BIAU has been accompanied by Acerca Comunicaci\u00f3n (since September 2022) offering a communication strategy that encompasses its own media (website, social networks and newsletters), earned media (press office, influencers and media partners) and paid media (branded content, adwords and social ads).<\/p>\n\n\n\n

Specifically, some of the specific measures carried out were:<\/p>\n\n\n\n