{"id":2107,"date":"2023-08-24T09:44:53","date_gmt":"2023-08-24T07:44:53","guid":{"rendered":"http:\/\/acercacomunicacion.es.mialias.net\/project\/spanish-biennal-of-architecture-and-urbanism\/"},"modified":"2023-10-04T13:51:08","modified_gmt":"2023-10-04T11:51:08","slug":"spanish-biennal-of-architecture-and-urbanism","status":"publish","type":"portfolio_item","link":"https:\/\/acercacomunicacion.es\/en\/project\/spanish-biennal-of-architecture-and-urbanism\/","title":{"rendered":"Spanish Biennal of Architecture and Urbanism"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The<\/span> <a href=\"https:\/\/labienal.es\/\" target=\"_blank\" rel=\"noopener\">Spanish Biennal of Architecture and Urbanism<\/a> (BEAU<span style=\"font-weight: 400;\">), promoted by the Ministry of Transport, Mobility and Urban Agenda, aims to collect, disseminate and promote architectural works that are considered worthy of being highlighted as cultural and professional elements useful for knowledge, historical reflection and research in this field.<\/span><\/p>\n<p>The BEAU is part of the Programme for the Promotion, Dissemination and Internationalisation of Architecture of the Directorate General for Architecture and the Urban Agenda, whose strategic goal it is to project Spanish architecture as an international benchmark for contemporary architecture that knows how to combine the cultural, historical and artistic identity of its heritage with innovation and modernity.<\/p>\n<p>Acerca Comunicaci\u00f3n has accompanied the BEAU since 2021, offering a global communication strategy service (BEAU-BIAU), as well as press, digital and advertising strategies for the different milestones corresponding to the last two editions, both the main events as well as the itineraries and programming attached to the biennials.<\/p>\n<p>Specifically, the communication services include the following specific services:<\/p>\n<ul>\n<li aria-level=\"1\">Design of integral communication strategy for the MITMA\u2019s architecture biennials: Spanish Architecture and Urbanism Biennial (BEAU) and Ibero-American Architecture and Urbanism Biennial (BIAU)<\/li>\n<li aria-level=\"1\">Preparation of press releases and submission to national and specialised architectural media databases<\/li>\n<li aria-level=\"1\">Presentations in each of the venues aimed at general and specialised media<\/li>\n<li aria-level=\"1\">Elaboration, management and execution of the online communication strategy and maintenance<\/li>\n<li aria-level=\"1\">Live coverage of parallel public program activities<\/li>\n<li aria-level=\"1\">Development of web content and newsletters<\/li>\n<li aria-level=\"1\">Development of content for distribution through the channels of the organising institutions (Social Media Kit)<\/li>\n<li aria-level=\"1\">Creation and management of social ads campaigns for different channels<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La Bienal Espa\u00f1ola de Arquitectura y Urbanismo (BEAU), impulsada por el Ministerio de Transportes, Movilidad y Agenda Urbana, tiene el objetivo de recoger, difundir y promover las realizaciones arquitect\u00f3nicas que se consideren merecedoras de ser destacadas como elementos culturales y profesionales \u00fatiles para el conocimiento, la reflexi\u00f3n hist\u00f3rica y la investigaci\u00f3n en este \u00e1mbito.<\/p>\n","protected":false},"author":3,"featured_media":1922,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio":[42,44,45],"class_list":["post-2107","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-communication-strategy","portfolio-digital-marketing","portfolio-press-office"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spanish Biennal of Architecture and Urbanism | Acerca Comunicaci\u00f3n Cultural<\/title>\n<meta name=\"description\" content=\"La Bienal Espa\u00f1ola de Arquitectura y Urbanismo (BEAU), impulsada por el Ministerio de Transportes, Movilidad y Agenda Urbana, tiene el objetivo de recoger, difundir y promover las realizaciones arquitect\u00f3nicas que se consideren merecedoras de ser destacadas como elementos culturales y profesionales \u00fatiles para el conocimiento, la reflexi\u00f3n hist\u00f3rica y la investigaci\u00f3n en este \u00e1mbito.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acercacomunicacion.es\/en\/project\/spanish-biennal-of-architecture-and-urbanism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spanish Biennal of Architecture and Urbanism | Acerca Comunicaci\u00f3n Cultural\" \/>\n<meta property=\"og:description\" content=\"La Bienal Espa\u00f1ola de Arquitectura y Urbanismo (BEAU), impulsada por el Ministerio de Transportes, Movilidad y Agenda Urbana, tiene el objetivo de recoger, difundir y promover las realizaciones arquitect\u00f3nicas que se consideren merecedoras de ser destacadas como elementos culturales y profesionales \u00fatiles para el conocimiento, la reflexi\u00f3n hist\u00f3rica y la investigaci\u00f3n en este \u00e1mbito.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acercacomunicacion.es\/en\/project\/spanish-biennal-of-architecture-and-urbanism\/\" \/>\n<meta property=\"og:site_name\" content=\"Acerca Comunicaci\u00f3n Cultural\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/acercacom\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-04T11:51:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acercacomunicacion.es\/wp-content\/uploads\/2023\/08\/BEAU-acerca-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" 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