{"id":2112,"date":"2024-02-25T17:02:55","date_gmt":"2024-02-25T15:02:55","guid":{"rendered":"http:\/\/acercacomunicacion.es.mialias.net\/project\/eduardo-chillida-100-years\/"},"modified":"2023-10-04T13:51:44","modified_gmt":"2023-10-04T11:51:44","slug":"eduardo-chillida-100-years","status":"publish","type":"portfolio_item","link":"https:\/\/acercacomunicacion.es\/en\/project\/eduardo-chillida-100-years\/","title":{"rendered":"Eduardo Chillida 100 years"},"content":{"rendered":"<p><a href=\"https:\/\/www.eduardochillida.com\/es\/eduardo-chillida-100-anos\" target=\"_blank\" rel=\"noopener\">Eduardo Chillida 100 years <\/a><span style=\"font-weight: 400;\">is the celebration of the centenary of the birth of Eduardo Chillida, one of the most universal and influential Spanish artists of the 20th century, promoted by the Eduardo Chillida \u2013 Pilar Belzunce Foundation. The 100th anniversary will be on 10 January 2024 and since 2023 a program of exhibitions, music and celebrations have been promoted with the aim of disseminating his work, his values, his sensitivity and his contributions to the history of contemporary art. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to turn this celebration into a major national and international milestone and to bring Chillida\u2019s work closer to the public, especially to younger audiences,<\/span> <b>Acerca Comunicaci\u00f3n<\/b><span style=\"font-weight: 400;\"> has developed a 360\u00ba communication strategy. The strategy includes the creation of a solid brand around the centenary, a campaign in general and specialised media, a digital strategy and an advertising strategy. In addition, other channels and media have been created to help disseminate the international commemoration and bring the figure of Eduardo Chillida to a wider audience.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The services offered include: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elaboration of a communication strategy for the centenary<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Development of a press strategy: generation of solid storytelling around the centenary, press campaigns in general, local and regional, monthly, specialised media not related to art (history, travel, tourism, lifestyle) and a specific press campaign on activities with a special call for participation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation of arguments and key messages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interview campaign with spokespersons on the main milestones of the centenary<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Development of a digital communication strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation, management, planning and maintenance of profiles on social networks (Instagram, X, LinkedIn, TikTok).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Development of a content line: storyline and narrative lines for web and social media, inspirational teaser treatment for the launch of the centenary and proposals for an official audiovisual piece for the celebration.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elaboration of a podcast proposal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establishment of a protocol for interaction with collaborators, in order to standardise communication flows and establish guidelines for the exchange of materials.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design of an integrated OOH and digital publicity strategy<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Eduardo Chillida 100 years is the celebration of the centenary of the birth of Eduardo Chillida, one of the most universal and influential Spanish artists of the 20th century, promoted by the Eduardo Chillida &#8211; Pilar Belzunce Foundation. The 100th anniversary will be on 10 January 2024 and since 2023 a program of exhibitions, music and celebrations have been promoted with the aim of disseminating his work, his values, his sensitivity and his contributions to the history of contemporary art. <\/p>\n","protected":false},"author":3,"featured_media":1917,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio":[42,44,20,45],"class_list":["post-2112","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-communication-strategy","portfolio-digital-marketing","portfolio-estrategia-de-relaciones-publicas","portfolio-press-office"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eduardo Chillida 100 years | Acerca Comunicaci\u00f3n Cultural<\/title>\n<meta name=\"description\" content=\"Eduardo Chillida 100 years is the celebration of the centenary of the birth of Eduardo Chillida, one of the most universal and influential Spanish artists of the 20th century, promoted by the Eduardo Chillida - Pilar Belzunce Foundation. The 100th anniversary will be on 10 January 2024 and since 2023 a program of exhibitions, music and celebrations have been promoted with the aim of disseminating his work, his values, his sensitivity and his contributions to the history of contemporary art.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acercacomunicacion.es\/en\/project\/eduardo-chillida-100-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eduardo Chillida 100 years | Acerca Comunicaci\u00f3n Cultural\" \/>\n<meta property=\"og:description\" content=\"Eduardo Chillida 100 years is the celebration of the centenary of the birth of Eduardo Chillida, one of the most universal and influential Spanish artists of the 20th century, promoted by the Eduardo Chillida - Pilar Belzunce Foundation. 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