{"id":2113,"date":"2023-08-23T16:55:26","date_gmt":"2023-08-23T14:55:26","guid":{"rendered":"http:\/\/acercacomunicacion.es.mialias.net\/project\/steven-meisel-1993-a-year-in-photographs\/"},"modified":"2023-10-04T13:52:21","modified_gmt":"2023-10-04T11:52:21","slug":"steven-meisel-1993-a-year-in-photographs","status":"publish","type":"portfolio_item","link":"https:\/\/acercacomunicacion.es\/en\/project\/steven-meisel-1993-a-year-in-photographs\/","title":{"rendered":"Steven Meisel 1993. A Year in Photographs"},"content":{"rendered":"\n

\u2018Steven Meisel 1993 A Year in Photographs\u2019<\/a> is the second exhibition promoted by the MOP Foundation at the Muelle de la Bater\u00eda in A Coru\u00f1a, which was open from November 2022 to May 2023. This exhibition, which reached a total of 132,000 visitors, collected the work done by the legendary photographer Steven Meisel during 1993, a key year in his career, and showed more than a hundred portraits of men and women from the world of fashion and movies such as Linda Evangelista, Carla Bruni, Naomi Campbell, Kyle MacLachlan, Claudia Schiffer, or Barbra Streisand.<\/span><\/p>\n\n\n\n

In the same way as with the exhibition \u2018Peter Lindbergh. Untold Stories\u2019, the first of the MOP Foundation, Acerca Comunicaci\u00f3n was in charge of the press and advertising strategy (OOH, media, outdoor advertising and direct marketing), with greater prominence than the previous one. The objectives of the strategy were based on increasing the impact and dissemination of the first exhibition and increasing the number of visitors. With a communication plan that managed to put the city on the national and international cultural map, \u00abSteven Meisel 1993 A Year in Photographs\u00bb attracted around 30,000 more visitors than the previous exhibition.<\/p>\n\n\n\n

The developed strategy  included: <\/p>\n\n\n\n