{"id":2115,"date":"2024-03-03T16:42:26","date_gmt":"2024-03-03T14:42:26","guid":{"rendered":"http:\/\/acercacomunicacion.es.mialias.net\/project\/arcomadrid\/"},"modified":"2023-10-03T14:19:32","modified_gmt":"2023-10-03T12:19:32","slug":"arcomadrid","status":"publish","type":"portfolio_item","link":"https:\/\/acercacomunicacion.es\/en\/project\/arcomadrid\/","title":{"rendered":"ARCOmadrid"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.ifema.es\/arco\/madrid\" target=\"_blank\" rel=\"noopener\">ARCOmadrid<\/a><span style=\"font-weight: 400;\"> is Spain\u2019s International Contemporary Art Fair which has been one of the main platforms for the contemporary art market and is one of the most important events in the European agenda of contemporary art as well as for the Latin American market in Europe. For that reason the social media strategy is oriented to be a reference, in the offline as well as in the digital universe. <\/span><\/p>\n\n\n\n<p>The general goal of the digital strategy is to highlight ARCOmadrid and ARCOlisboa as commercial platforms for contemporary art, as well as their contribution to the development of contemporary art and in the specific case of ACROmadrid to value the history of art. In addition, further objectives include reaching new sectors and audiences through innovation and creativity, maintaining and reinforcing the fair\u2019s hallmarks.&nbsp;<\/p>\n\n\n\n<p>Since 2022, Acerca Comunicaci\u00f3n, among others, has implemented the following actions in different phases:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalization, maintenance and development of dynamic profiles on social media channels: Instagram, X, Facebook, LinkedIn and YouTube.<\/li>\n\n\n\n<li>Design of graphic materials for social media use<\/li>\n\n\n\n<li>Creation of audiovisual and photographic content<\/li>\n\n\n\n<li>Implementation of strategies for the growth of the community<\/li>\n\n\n\n<li>Implementation of actions to include the public on social media<\/li>\n\n\n\n<li>Support and implement ad campaigns for various social media channels<\/li>\n\n\n\n<li>Live coverage of the fair<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>ARCOmadrid is the International Contemporary Art Fair of Spain that, since its creation, constitutes one of the main platforms of the contemporary art market. ARCOmadrid is one of the most prominent events on the European contemporary art agenda as well as for the Latin American market in Europe, so the network strategy is strategically oriented to also be a reference in the digital universe.<\/p>\n","protected":false},"author":3,"featured_media":1914,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio":[44],"class_list":["post-2115","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ARCOmadrid | Acerca Comunicaci\u00f3n Cultural<\/title>\n<meta name=\"description\" content=\"ARCOmadrid is the International Contemporary Art Fair of Spain that, since its creation, constitutes one of the main platforms of the contemporary art market. ARCOmadrid is one of the most prominent events on the European contemporary art agenda as well as for the Latin American market in Europe, so the network strategy is strategically oriented to also be a reference in the digital universe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acercacomunicacion.es\/en\/project\/arcomadrid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ARCOmadrid | Acerca Comunicaci\u00f3n Cultural\" \/>\n<meta property=\"og:description\" content=\"ARCOmadrid is the International Contemporary Art Fair of Spain that, since its creation, constitutes one of the main platforms of the contemporary art market. 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