{"id":2157,"date":"2023-08-23T16:21:19","date_gmt":"2023-08-23T14:21:19","guid":{"rendered":"http:\/\/acercacomunicacion.es.mialias.net\/project\/hauser-wirth-menorca\/"},"modified":"2023-10-24T14:16:46","modified_gmt":"2023-10-24T12:16:46","slug":"hauser-wirth-menorca","status":"publish","type":"portfolio_item","link":"https:\/\/acercacomunicacion.es\/en\/project\/hauser-wirth-menorca\/","title":{"rendered":"Hauser & Wirth Menorca"},"content":{"rendered":"\n

Hauser & Wirth Menorca<\/a> is the gallery\u2019s art center located on Isla del Rey, in the port of Mahon in Menorca, where art exhibitions, events and learning activities connect with the local community and landscape. After a two-year conservation project, Hauser & Wirth succeeded in converting the island\u2019s historic buildings to open this 1,500 sqm exhibition space in July 2021. It features an outdoor walk-through of sculptures by artists such as Louise Bourgeois, Eduardo Chillida, Thomas J. Price and Franz West.<\/p>\n\n\n\n

Acerca Comunicaci\u00f3n has accompanied the gallery since its opening with the exhibition \u2018Masses and Movements\u2019 by Mark Bradford, with its following exhibitions \u2018Sodade\u2019 by Rashid Johnson (2022) and \u2018Come in from an endless place\u2019 by Christina Quarles (2023). The comprehensive communication strategy designed by Acerca Comunicaci\u00f3n included press office management and national media campaigns. With the plan developed, a great repercussion was achieved, getting media such as El Pa\u00eds Semanal, ABC Cultural, Traveler or Elle to echo the opening, maintaining also the media presence in the following exhibitions, achieving a great recognition in the Balearic and national art scene.<\/p>\n\n\n\n

The integrated communication campaign includes: <\/p>\n\n\n\n