{"id":2159,"date":"2023-08-23T16:11:00","date_gmt":"2023-08-23T14:11:00","guid":{"rendered":"http:\/\/acercacomunicacion.es.mialias.net\/project\/orcam\/"},"modified":"2023-10-24T14:18:11","modified_gmt":"2023-10-24T12:18:11","slug":"orcam","status":"publish","type":"portfolio_item","link":"https:\/\/acercacomunicacion.es\/en\/project\/orcam\/","title":{"rendered":"ORCAM"},"content":{"rendered":"\n<p>Since 2019, Acerca Comunicaci\u00f3n has been managing social media networks of the <a href=\"https:\/\/www.fundacionorcam.org\">Fundaci\u00f3n Orquesta y Coro de la Comunidad<\/a> and has provided support to its communications department.<\/p>\n\n\n\n<p>With more than three decades of history and more than 150 annual performances, the Fundaci\u00f3n Orquesta y Coro de la Comunidad de Madrid has become an essential reference in Spanish musical life and is attached to the Consejer\u00eda de Cultura, Turismo y Deporte de la Comunidad de Madrid. Thanks to the variety of its projects, it is one of the most audience-diverse music institutions on the national scene. They are particularly successful because of their outreach and promotion of critical listening, shared learning and social inclusion.<\/p>\n\n\n\n<p>In ORCAM\u2019s regular season, the Symphonic-Choral Cycle at the Auditorio Nacional de M\u00fasica is noteworthy, as is the orchestra\u2019s regular presence at the Fundaci\u00f3n Canal, the Teatros del Canal, the Teatro Auditorio de San Lorenzo de El Escorial and at various festivals, as well as the fact that it has been the regular orchestra of the Teatro de la Zarzuela since 1998.<\/p>\n\n\n\n<p>Acerca Comunicaci\u00f3n has accompanied the ORCAM Foundation since 2019 through different press office services, digital strategy and publicity. Some of them are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalization, maintenance and development of dynamic profiles on social media channels: Instagram, X, Facebook, LinkedIn and YouTube.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creation of a strategy for new channels.<\/li>\n\n\n\n<li>Design of graphic materials for social media use<\/li>\n\n\n\n<li>Creation of audiovisual and photographic content<\/li>\n\n\n\n<li>Implementation of strategies for the growth of the community<\/li>\n\n\n\n<li>Implementation of actions to include the public on social media<\/li>\n\n\n\n<li>Live coverage of concerts and activities in which the Foundation\u2019s different ensembles participate.<\/li>\n\n\n\n<li>Press strategy for the presentation of the season: preparation of press releases and submission to national and specialised media databases; management of interviews.<\/li>\n\n\n\n<li>Specific press campaigns: A Villa Voz, Christmas, outstanding concerts, etc.<\/li>\n\n\n\n<li>Digital advertising strategy, offline and social ads<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>With more than three decades of history and more than 150 annual performances, the Fundaci\u00f3n Orquesta y Coro de la Comunidad de Madrid has become an essential reference in Spanish musical life and is attached to the Consejer\u00eda de Cultura, Turismo y Deporte de la Comunidad de Madrid. Thanks to the variety of its projects, it is one of the most audience-diverse music institutions on the national scene. They are particularly successful because of their outreach and promotion of critical listening, shared learning and social inclusion.<\/p>\n","protected":false},"author":3,"featured_media":1907,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio":[42,44,43,45],"class_list":["post-2159","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-communication-strategy","portfolio-digital-marketing","portfolio-online-and-offline-advertising","portfolio-press-office"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ORCAM | Acerca Comunicaci\u00f3n Cultural<\/title>\n<meta name=\"description\" content=\"With more than three decades of history and more than 150 annual performances, the Fundaci\u00f3n Orquesta y Coro de la Comunidad de Madrid has become an essential reference in Spanish musical life and is attached to the Consejer\u00eda de Cultura, Turismo y Deporte de la Comunidad de Madrid. Thanks to the variety of its projects, it is one of the most audience-diverse music institutions on the national scene. They are particularly successful because of their outreach and promotion of critical listening, shared learning and social inclusion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acercacomunicacion.es\/en\/project\/orcam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ORCAM | Acerca Comunicaci\u00f3n Cultural\" \/>\n<meta property=\"og:description\" content=\"With more than three decades of history and more than 150 annual performances, the Fundaci\u00f3n Orquesta y Coro de la Comunidad de Madrid has become an essential reference in Spanish musical life and is attached to the Consejer\u00eda de Cultura, Turismo y Deporte de la Comunidad de Madrid. Thanks to the variety of its projects, it is one of the most audience-diverse music institutions on the national scene. They are particularly successful because of their outreach and promotion of critical listening, shared learning and social inclusion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acercacomunicacion.es\/en\/project\/orcam\/\" \/>\n<meta property=\"og:site_name\" content=\"Acerca Comunicaci\u00f3n Cultural\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/acercacom\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-24T12:18:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acercacomunicacion.es\/wp-content\/uploads\/2023\/08\/orcam-web-acerca.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/project\\\/orcam\\\/\",\"url\":\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/project\\\/orcam\\\/\",\"name\":\"ORCAM | Acerca Comunicaci\u00f3n Cultural\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/project\\\/orcam\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/project\\\/orcam\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/acercacomunicacion.es\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/orcam-web-acerca.jpg\",\"datePublished\":\"2023-08-23T14:11:00+00:00\",\"dateModified\":\"2023-10-24T12:18:11+00:00\",\"description\":\"With more than three decades of history and more than 150 annual performances, the Fundaci\u00f3n Orquesta y Coro de la Comunidad de Madrid has become an essential reference in Spanish musical life and is attached to the Consejer\u00eda de Cultura, Turismo y Deporte de la Comunidad de Madrid. Thanks to the variety of its projects, it is one of the most audience-diverse music institutions on the national scene. They are particularly successful because of their outreach and promotion of critical listening, shared learning and social inclusion.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/project\\\/orcam\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/project\\\/orcam\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/project\\\/orcam\\\/#primaryimage\",\"url\":\"https:\\\/\\\/acercacomunicacion.es\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/orcam-web-acerca.jpg\",\"contentUrl\":\"https:\\\/\\\/acercacomunicacion.es\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/orcam-web-acerca.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Photo: Marco Borggreve\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/project\\\/orcam\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ORCAM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/\",\"name\":\"Acerca Comunicaci\u00f3n Cultural\",\"description\":\"Servicios de comunicaci\u00f3n para proyectos culturales\",\"publisher\":{\"@id\":\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/#organization\",\"name\":\"Acerca Comunicaci\u00f3n Cultural\",\"alternateName\":\"Acerca Comunicaci\u00f3n\",\"url\":\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/acercacomunicacion.es\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/cropped-acerca_granate_web-1.jpg\",\"contentUrl\":\"https:\\\/\\\/acercacomunicacion.es\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/cropped-acerca_granate_web-1.jpg\",\"width\":210,\"height\":83,\"caption\":\"Acerca Comunicaci\u00f3n Cultural\"},\"image\":{\"@id\":\"https:\\\/\\\/acercacomunicacion.es\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/acercacom\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ORCAM | Acerca Comunicaci\u00f3n Cultural","description":"With more than three decades of history and more than 150 annual performances, the Fundaci\u00f3n Orquesta y Coro de la Comunidad de Madrid has become an essential reference in Spanish musical life and is attached to the Consejer\u00eda de Cultura, Turismo y Deporte de la Comunidad de Madrid. Thanks to the variety of its projects, it is one of the most audience-diverse music institutions on the national scene. They are particularly successful because of their outreach and promotion of critical listening, shared learning and social inclusion.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acercacomunicacion.es\/en\/project\/orcam\/","og_locale":"en_US","og_type":"article","og_title":"ORCAM | Acerca Comunicaci\u00f3n Cultural","og_description":"With more than three decades of history and more than 150 annual performances, the Fundaci\u00f3n Orquesta y Coro de la Comunidad de Madrid has become an essential reference in Spanish musical life and is attached to the Consejer\u00eda de Cultura, Turismo y Deporte de la Comunidad de Madrid. Thanks to the variety of its projects, it is one of the most audience-diverse music institutions on the national scene. They are particularly successful because of their outreach and promotion of critical listening, shared learning and social inclusion.","og_url":"https:\/\/acercacomunicacion.es\/en\/project\/orcam\/","og_site_name":"Acerca Comunicaci\u00f3n Cultural","article_publisher":"https:\/\/www.facebook.com\/acercacom\/","article_modified_time":"2023-10-24T12:18:11+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/acercacomunicacion.es\/wp-content\/uploads\/2023\/08\/orcam-web-acerca.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/acercacomunicacion.es\/en\/project\/orcam\/","url":"https:\/\/acercacomunicacion.es\/en\/project\/orcam\/","name":"ORCAM | Acerca Comunicaci\u00f3n Cultural","isPartOf":{"@id":"https:\/\/acercacomunicacion.es\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/acercacomunicacion.es\/en\/project\/orcam\/#primaryimage"},"image":{"@id":"https:\/\/acercacomunicacion.es\/en\/project\/orcam\/#primaryimage"},"thumbnailUrl":"https:\/\/acercacomunicacion.es\/wp-content\/uploads\/2023\/08\/orcam-web-acerca.jpg","datePublished":"2023-08-23T14:11:00+00:00","dateModified":"2023-10-24T12:18:11+00:00","description":"With more than three decades of history and more than 150 annual performances, the Fundaci\u00f3n Orquesta y Coro de la Comunidad de Madrid has become an essential reference in Spanish musical life and is attached to the Consejer\u00eda de Cultura, Turismo y Deporte de la Comunidad de Madrid. Thanks to the variety of its projects, it is one of the most audience-diverse music institutions on the national scene. They are particularly successful because of their outreach and promotion of critical listening, shared learning and social inclusion.","breadcrumb":{"@id":"https:\/\/acercacomunicacion.es\/en\/project\/orcam\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acercacomunicacion.es\/en\/project\/orcam\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/acercacomunicacion.es\/en\/project\/orcam\/#primaryimage","url":"https:\/\/acercacomunicacion.es\/wp-content\/uploads\/2023\/08\/orcam-web-acerca.jpg","contentUrl":"https:\/\/acercacomunicacion.es\/wp-content\/uploads\/2023\/08\/orcam-web-acerca.jpg","width":1920,"height":1280,"caption":"Photo: Marco Borggreve"},{"@type":"BreadcrumbList","@id":"https:\/\/acercacomunicacion.es\/en\/project\/orcam\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/acercacomunicacion.es\/en\/"},{"@type":"ListItem","position":2,"name":"ORCAM"}]},{"@type":"WebSite","@id":"https:\/\/acercacomunicacion.es\/en\/#website","url":"https:\/\/acercacomunicacion.es\/en\/","name":"Acerca Comunicaci\u00f3n Cultural","description":"Servicios de comunicaci\u00f3n para proyectos culturales","publisher":{"@id":"https:\/\/acercacomunicacion.es\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acercacomunicacion.es\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/acercacomunicacion.es\/en\/#organization","name":"Acerca Comunicaci\u00f3n Cultural","alternateName":"Acerca Comunicaci\u00f3n","url":"https:\/\/acercacomunicacion.es\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/acercacomunicacion.es\/en\/#\/schema\/logo\/image\/","url":"https:\/\/acercacomunicacion.es\/wp-content\/uploads\/2014\/08\/cropped-acerca_granate_web-1.jpg","contentUrl":"https:\/\/acercacomunicacion.es\/wp-content\/uploads\/2014\/08\/cropped-acerca_granate_web-1.jpg","width":210,"height":83,"caption":"Acerca Comunicaci\u00f3n Cultural"},"image":{"@id":"https:\/\/acercacomunicacion.es\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/acercacom\/"]}]}},"_links":{"self":[{"href":"https:\/\/acercacomunicacion.es\/en\/wp-json\/wp\/v2\/portfolio_item\/2159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acercacomunicacion.es\/en\/wp-json\/wp\/v2\/portfolio_item"}],"about":[{"href":"https:\/\/acercacomunicacion.es\/en\/wp-json\/wp\/v2\/types\/portfolio_item"}],"author":[{"embeddable":true,"href":"https:\/\/acercacomunicacion.es\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/acercacomunicacion.es\/en\/wp-json\/wp\/v2\/comments?post=2159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acercacomunicacion.es\/en\/wp-json\/wp\/v2\/media\/1907"}],"wp:attachment":[{"href":"https:\/\/acercacomunicacion.es\/en\/wp-json\/wp\/v2\/media?parent=2159"}],"wp:term":[{"taxonomy":"portfolio","embeddable":true,"href":"https:\/\/acercacomunicacion.es\/en\/wp-json\/wp\/v2\/portfolio?post=2159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}