Added on 01/08/2016 Category Communication strategy
Press office

After three years in the process of restoration, the stones that Agustín Ibarrola painted in the meadow of La Garoza are reopened to the public ad eternum.

Acerca Communication is responsible for communicating this project to local, regional, and national media. A press release was sent to Castilian-Leonese and national media, as well as the management of a press trip in which media such as El Mundo, La Razón or El Cultural, among others, participated. At the same time, interviews with the artist were organized on radio stations such as COPE.

This exhibition was also announced through social networks (twitter, facebook and instragram) through which the end of the restoration processes and the opening to the general public was announced.