Founded in 2003 and directed by gallery owners Silvia Ortiz and Inés López Quesada, the Travesía Cuatrogallery focuses on the promotion and sale of mid-career and emerging artists of national and international origin. Located in the heart of the art center of Madrid and with a second headquarters in Guadalajara (Mexico), the gallery is mainly committed to Latin American art, participates in well-known fairs such as Art Basel Miami, MACO or ARCO, and is a benchmark in the new artistic generation.
Acerca Communication collaborates with Travesía Cuatro since 2015 in the promotion of the exhibitions of its artists and in the work of building relations with the press. For each sample, we design a personalized media plan with the aim of achieving adequate coverage in specific media, from monthly publications, cultural supplements, art magazines and digital media, to newspapers, radio and television. In addition, we manage the agenda of interviews of the artists, provide information and graphic material to the media and work on the dissemination of the opening of the exhibitions. With our method, we have achieved greater visibility of the exhibited projects and favor the promotion of the career of the artists thanks to their appearance in the press.
The gallery opens the 2016-2017 season with the exhibition «My friends and Other Animals» by Elena del Rivero, as part of the APERTURA MADRID GALLERY WEEKEND. Organized annually by ARTE_MADRID, the event brings together Madrid’s galleries to celebrate the beginning of the artistic season with the joint opening of their exhibitions and with an extensive program of activities, visits, meetings and parties. Acerca Comunicación also celebrates every year this central event of contemporary art with which we open our year.