LIBER is the International Book Fair for professionals and one of the most important meetings dedicated to Spanish-language publishing. It is the largest business platform open to all book sectors, with a special focus on digital content, new publishers, self-publishing and intellectual property. It is held annually, in Barcelona in even years (FIRA) and in Madrid (IFEMA) in odd years.
Since 2019, Acerca Comunicación has accompanied the Madrid editions of LIBER, offering digital communication services focused on the creation of content for social networks, as well as the preparation of press releases and newsletters with the aim of informing about the program and the events of the Fair.
The digital communication services for LIBER include the following actions:
- Personalization, maintenance and development of dynamic profiles on social media channels: Instagram, X, Facebook, LinkedIn and YouTube.
- Design of graphic materials for social media use
- Creation of audiovisual and photographic content
- Implementation of strategies for the growth of the community
- Implementation of actions to include the public on social media
- Support and implement ad campaigns for various social media channels
- Live coverage of the fair