CentroCentro Cibeles de Cultura y Ciudadanía hosted between October 2015 and February 2016 one of the largest retrospectives that have been made of the Russian painter Wassily Kandinsky in our country. The exhibition was organized by CentroCentro, the Centre Pompidou in Paris and the Arthemisia Group. The management of Acerca Communication was not only limited to the field of communication for the press, but also provided advertising services in media and public spaces such as Billboards in buses, metro stations or the creation of a circuit in hotels and other points of tourist interest where you can find brochures and information about the exhibition.
For Kandinsky, A Retrospective, a media plan was designed that specifically included media specializing in visual arts. In addition to having generalist media (such as El País, El Mundo, Antena 3 or TVE that covered the opening and closing of the exhibition) we explore the various approaches that can be given to an exhibition of these dimensions.
The work of managing press accreditations and the constant creation of informative milestones managed to maintain the flow of visitors, as well as the exposure in the media, for five months.