ORCAM

Client ORCAM Added on 23/08/2023 Category Communication strategy
Digital marketing
Online and offline advertising
Press office

Since 2019, Acerca Comunicación has been managing social media networks of the Fundación Orquesta y Coro de la Comunidad and has provided support to its communications department.

With more than three decades of history and more than 150 annual performances, the Fundación Orquesta y Coro de la Comunidad de Madrid has become an essential reference in Spanish musical life and is attached to the Consejería de Cultura, Turismo y Deporte de la Comunidad de Madrid. Thanks to the variety of its projects, it is one of the most audience-diverse music institutions on the national scene. They are particularly successful because of their outreach and promotion of critical listening, shared learning and social inclusion.

In ORCAM’s regular season, the Symphonic-Choral Cycle at the Auditorio Nacional de Música is noteworthy, as is the orchestra’s regular presence at the Fundación Canal, the Teatros del Canal, the Teatro Auditorio de San Lorenzo de El Escorial and at various festivals, as well as the fact that it has been the regular orchestra of the Teatro de la Zarzuela since 1998.

Acerca Comunicación has accompanied the ORCAM Foundation since 2019 through different press office services, digital strategy and publicity. Some of them are:

  • Personalization, maintenance and development of dynamic profiles on social media channels: Instagram, X, Facebook, LinkedIn and YouTube.
  • Creation of a strategy for new channels.
  • Design of graphic materials for social media use
  • Creation of audiovisual and photographic content
  • Implementation of strategies for the growth of the community
  • Implementation of actions to include the public on social media
  • Live coverage of concerts and activities in which the Foundation’s different ensembles participate.
  • Press strategy for the presentation of the season: preparation of press releases and submission to national and specialised media databases; management of interviews.
  • Specific press campaigns: A Villa Voz, Christmas, outstanding concerts, etc.
  • Digital advertising strategy, offline and social ads